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On today’s video, we explain why Everton have made so little progress on the field despite spending more money than Liverpool, Tottenham, AC Milan and Bayern Munich in the last five years.
On the 27th February 2016, Everton announced that Farhad Moshiri had purchased a 49.9% stake in the club, with an agreement in place to increase his share to 68.6% two years later, ending the club’s ten year search for new investment. The Iranian billionaire had sold his shares in Arsenal in order to make the move happen, and since becoming a major shareholder at Goodison Park, the Toffees have experienced a makeover.
One of English football’s sleeping giants, Everton were a well-established but low spending Premier League club, one that had to sell its prized assets in order to stay afloat. Moshiri’s huge investment on Merseyside has transformed them into major players in the transfer market, and turned the Toffees’ plans to build a new stadium from a pipedream into an actual project.
However when he came in, Moshiri spoke of a determination to catch up with the likes of Manchester City, Liverpool and Chelsea, and his reign has so far failed in this regard, especially when you consider that just two years before he entered Goodison, the club had finished fifth in the league on 72 points, a total good enough for Champions League qualification in four of the last six seasons. In the five years he’s been at the club, they have won zero silverware, have qualified for the Europa League just once, and in 2019-20 finished 12th, their lowest league placing since 2004.
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